Individual Assign. 2 (20%) - LOGO MOTION GRAPHIC
By : LAW JIE YI 304056
1.0 INSPIRATION
This motion graphic is inspired by my desire for freedom and creative diffusion. At the beginning, I envisioned a dandelion spreading around, the seeds fluttering in the wind not only symbolize my desire for freedom, but also the process of finding inspiration and spreading creativity as a designer. Each scattered seed represents a new concept of design and symbolizes my ability and determination to expand the boundaries of my creativity
Through this animation, I want to convey the message from the birth of inspiration to the spread of creativity, just like how I hope that my design journey can be such a dandelion -gentle but firm, free but with a direction, always finding its own rhythm in the wind.
What- An animated transformation of my logo inspired by a dandelion’s life cycle — from drifting seed to blooming, scattering, and logo reveal.
Why- It embodies my identity as a designer who values freedom, creativity, and the endless spread of ideas.
How- Using trim path, opacity fades, and path animation to create a smooth, symbolic visual journey from nature to design.
Frame 1: Dandelion in the Wind
- Time: 0.00 – 2.13 seconds
- Visuals: A dandelion floating across the sky, swaying naturally in the wind.
- Sound effect:
- 0-6 seconds : Blossom sound effect, volume increases by +19.1 dB
- Fades out over 0.7 seconds
Frame 2: Dandelion Blooming
- Time: 2.14 – 5.00 seconds
- Visuals: A new dandelion gradually blooms in the center, expanding from the core in linear strokes.
- Sound effect:
- 2.28 – 4.22 seconds: wind transition SFX slowed to 0.9x speed, enhancing the gentle build-up
- 3.00 – 5.00 seconds: Additional bloom SFX layered in, +14.6 dB volume boost
Frame 3: Stem Grows + Seeds Scatter
- Time: 5.00 – 9.12 seconds
- Visuals: The dandelion's stem grows. At the same time, the seeds start to scatter in all directions. Then they gently fall back next to the dandelion and become part of the design.
- Sound effect:
- Soft “magical particle” SFX fades in (over 1.3 seconds) from 5.00seconds, continuing to 9.12seconds
- The effect enhances the feeling of seed movement and airiness
Frame 4: Logo Outlines Drawn
- Time: 9.13 – 10.13 seconds
- Visuals: The text “jy esign” appears as a stroke, as if hand-drawn.
- Sound effect:
- -Pencil-on-paper SFX synced with line drawing
- Volume +20 dB, fade out over final 0.5 seconds
Frame 5: Logo Fill + Lockup
- Time: 10.13 – 11.01 seconds
- Visuals: The outlined logo is filled with color to form the full “JY Design” logo. It stays in the center of the screen, balanced and clear.
- Sound effect:
- 10.09 – 10.20 seconds: “Whoosh 2” SFX, emphasizing the color-filled transition
- 11.01 – 11.27 seconds: Fast Wind Blow SFX enhances the finished flash effect
- Time: 11.01 – 12.16 seconds
- Visuals: Logo flickers slightly at 11.15 seconds and remains stationary on screen, surrounded by gently floating particles.
- Sound effects:
- Wind SFX continues briefly then fades
3. I added all the dandelion petals in order in opacity from 0% to 100% and gradually delayed them to show the dandelion slowly blooming. From 0.29second until 2.13 seconds, there will have 29 layers of dandelions appear gradually based on the keyframe I had put.
5. At the same time, I create 'stem' layer from shape to vector layer and hide the layer of adobe illustrator. I add trim path in the content. I put the first keyframe on start with 100% and end with 34% at 4.23 seconds. Another keyframe on start with 0% and end with 100% at 5.23 seconds. Then, I create a mask and adjust the mask feather and mask opacity. For mask feather, first keyframe at 4.13 seconds with feather 400 pexiels, second keyframe at 5.02 seconds with feather 100 pixels and last one at 5.16 seconds with 0.00 pixels. For mask opacity, first keyframe with opacity 0% at 4.24 seconds and second keyframe with opacity 100% at 5.17 seconds.
6. For 'JY' and 'ESIGN', I also craete from shape to vector layer. Then, I add the trim path on both layers. For trim path, I add keyframe on start with 100% at 9.13 seconds and another keyframe on start with 0 % at 10.15 seconds. I also add the keyframe for opacity. First keyframe with opacity 100% at 9.06 seconds and next keyframe with opacity 100% at 11.02 for the later animation needs. At 11.08 seconds, I add the keyframe with opacity 0 % and another keyframe with opacity 100% at 11.17 seconds to make it looks like flash.
7. In order to fill the words of 'JY' and 'ESIGN' outline, I adjust the opacity keyframe on both Adobe Illustrator layers. First keyframe on 10.11 second with opacity 0%, and add on another keyframe with opacity 100% at 10.18seconds. In order to see that it is gradual effect, I added a keyframe between these two keyframes which is opacity with 26% at 10.15 seconds. In the final stage, I add the keyframe with opacity 0 % at 11.08 seconds and another keyframe with opacity 100% at 11.17 seconds to make it looks like flash which is same with other layers.
I originally planned to use a third-party plug-in which is Trapcode Particular to achieve the effect of particles gathering to form the text 'JY' and 'ESIGN', but the plug-in installation failed. To solve this problem, I used the Trim Path and Opacity Transition to show the appearance of the text in a line-drawing style.I added a trim path to the outline layer of 'JY' and 'esign', added a keyframe to the start layer, and adjusted the opacity transition to make it appear as if the font was filled after the font was stroked. Although this method is different, it still maintained the sense of emergence achieved with a much smoother, hand-drawn, presentation.
Based on 12 Principles of Animation for Motion Graphic, I implemented several key principles :
1.Ease In/ Ease Out
In all the main layers such as petal rotation, seed scattering, stem growth, and logo appearance, I used ease in and ease out to avoid abrupt changes in movement and make the frame flow naturally.
2.Follow Through
The process of seeds scattering is not just a displacement animation, but also adds transparency gradient, irregular path and slight rotation. These details enhance the realism of seeds scattering in all directions, allowing each seed to have independent dynamic continuity.
3.Staging
Presented visual elements in clear stages (real footage → flower → scatter → logo) to guide viewer focus.
4.Arc
The movement path of dandelion seeds is a curved drifting track, which makes the seeds drift more like the wind effect in the real world, enhancing the natural feeling.
Through this motion graphic project, I learned how to combine conceptual storytelling with technical execution.
Skill I learned ：
These skills are important because it is the foundation to become a good motion designers:
- Trim path and opacity transition control can clearly and elegantly convey animation information.
- Timing control and path animation give static graphics life and flow.
- Adaptability and problem-solving skills can ensure that creative goals are achieved under technical limitations.
These skills enable me to better combine creativity and animation to help clients and audiences resonate in the visual, convey emotions and design concepts in the future.
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